The Team

Like all good teams, each member brings something unique and positive to the group. A good team works together, discusses differences, and always has the team’s betterment in mind. That’s how we operate at Serda, five business partners, operating as one entity.

Tim Mahoney, Founder
functions as our President. Perhaps, more importantly, he is the designated “task master”. Bringing over 27 years of corporate experience to Serda, Tim is an adept Project Manager. He keeps the schedules, the action items, agendas, and basically keeps us all on track! Tim is a retired Naval Officer (O-5) and between his active duty and reserve time, spent 20 years in the U.S. Navy. He also has one of the largest beer can collections in the Southeast United States….he knows beer.

John Serda, Founder
John has experience starting and running a business. He is the owner of a very popular coffee shop in downtown Mobile and has recently opened his second location on the eastern shore of Mobile Bay. John is well known and well liked in the downtown business community.

Matt Serda, Founder
John’s brother, is our Chief Financial Officer. Matt has an Accounting and Finance degree. He is also in charge of company finances for his father’s local business. Matt has been instrumental in working with city officials on permitting and licensing, working with our General Contractor, and our Architect.

Ed Serda, Founder
John and Matt’s father, is another experienced businessman. He has owned his own local company for years and successfully negotiated the ups and downs of our economy. Ed has opted not to be involved in the day to day operations of Serda, but his financial support and experience are ever present.

Todd Hicks, Founder
functions as Vice President and Director of Brewing Operations and Head Brewer.  With 20 years of professional brewery experience in brewpub management and production brewery start-ups, Serda’s brewer has a wealth of skill sets to get the show off to a good start.  Todd will focus on taking traditional European beer styles and apply “American Craft Brewing Flair” to bring them into a modern limelight.

Donna Lambert,
functions as our Corporate Secretary. Marketing, Merchandising, and Event Coordinator. She’s the one who will book the Tap Room for your special event! She does much more than that however. As we march toward opening day, we are keeping her busy designing everything from beer labels to T-shirts! Her experience in the digital marketing world is invaluable since she is also responsible for our website and all social media content.